Richard Prince

Gagosian Gallery is pleased to present an exhibition of works by Richard Prince, his first solo exhibition in Asia.

Since the late 1970s, Prince has been mining images from mass media, advertising, and entertainment. Working in the tear-sheet department at TIME/LIFE in New York, he took magazine ads for jewelry, furniture, fashion, and cigarettes, and gave them new potency by cropping, removing ad copy from the images, reshooting black and white images on color film, and configuring them in generic groups. With these “rephotographs”, he redefined the artistic act and its related concepts of authorship, ownership, and the aura of the image. Applying his understanding of the complex transactions of representation to the making of art, he has crafted a unique signature filled with echoes of other signatures but that is unquestionably his own.

Richard Prince