press release

1 FEBRUARY TO 17 MARCH 2024
SERPENTINE SOUTH

BARBARA KRUGER

In February 2024, Serpentine will present a solo show of recent works by American artist Barbara Kruger (b. 1945, Newark, New Jersey, USA). The exhibition will feature a unique selection of site-specific installations covering the walls and floor of the gallery spaces, moving image works and multiple soundscapes. It will be the artist’s first institutional show in London in over 20 years, following the presentation at South London Gallery in 2001 and a return to Serpentine following her participation in the gallery’s 1994 group show Wall to Wall.

The exhibition at Serpentine South will feature works adapted to respond to the space and its context and include the reworking of past iconic pieces, including Untitled (I shop therefore I am), 1987, and Untitled (Your body is a battleground), 1989, reconfigured as video works in recent years. It will also include the London premiere of Untitled (No Comment), 2020, an immersive three-channel video installation for which Kruger combines text, images and audio clips with a barrage of found images and memes – ranging from blurred-out selfies to animated photos of cats – foregrounding twenty-first century modes of content creation and consumption.

Devoted to the exploration of visual culture and image production, Kruger is known for her work with imagery and words, frequently borrowing from the language of advertising, graphic design and magazines. Her practice often explores the complex mechanisms of power, gender, class and capital. Kruger is also a Professor Emeritus at UCLA. The artist has presented her work across many mediums and forms, spatialising her ideas according to the context. Her work has been shown in exhibitions, projections on buildings, on billboards and hoardings, in skate parks, on cars and buses and in newspapers, among other mediums. Exploring further this part of Kruger’s practice, Serpentine will also present a site-specific work outside of its gallery space.

Serpentine’s exhibition will be a site-specific iteration of works presented recently at the Los Angeles County Museum of Art, LACMA (2022), the Art Institute of Chicago (2021–2022) and the Museum of Modern Art in New York, MoMA (2022–2023), adapted each time to respond to the space and its context.